Every Black Friday is the same: advertisers shouting in
commercial breaks. Mercado Livre innovated. Instead of
competing, they took over Globo's programming, turning
handshakes, our logo, int discounts. The handshake hunt
swept the country, leading to the biggest Black Friday ever.
commercial breaks. Mercado Livre innovated. Instead of
competing, they took over Globo's programming, turning
handshakes, our logo, int discounts. The handshake hunt
swept the country, leading to the biggest Black Friday ever.
