Mercado Livre is the official sponsor of Flamengo, Brazil's biggest team. And it was also going to sponsor Flamengo's female team. If we want to change the reality of female soccer, we needed to start from the base.
So, instead of sponsoring the biggest stars of Brazilia soccer, Mercado Livre sponsored those who haven't eve started yet: all the young girls in Brazil.We put up the Sponsorshe kit for sale at Mercado Livr with bag, ball, squeeze and a boot voucher. Whoever bough it, won the sponsorship of Mercado Livre.
Wearing the uniform with the logo, any girl can train for free in any of the 45 Flamengo Schools spread across Brazil.
So, instead of sponsoring the biggest stars of Brazilia soccer, Mercado Livre sponsored those who haven't eve started yet: all the young girls in Brazil.We put up the Sponsorshe kit for sale at Mercado Livr with bag, ball, squeeze and a boot voucher. Whoever bough it, won the sponsorship of Mercado Livre.
Wearing the uniform with the logo, any girl can train for free in any of the 45 Flamengo Schools spread across Brazil.
