Mercado Livre is the official sponsor of Flamengo,
Brazil's biggest team. And it was also going to sponsor
Flamengo's female team. If we want to change
the reality of female soccer, we needed to start from
the base.
So, instead of sponsoring the biggest stars of Brazilian
soccer, Mercado Livre sponsored those who haven't even
started yet: all the young girls in Brazil.
We put up the Sponsorshe kit for sale at Mercado Livre
with bag, ball, squeeze and a boot voucher. Whoever bought
it, won the sponsorship of Mercado Livre.
Wearing the uniform with the logo, any girl can train
for free in any of the 45 Flamengo Schools spread
across Brazil.
︎︎︎
Brazil's biggest team. And it was also going to sponsor
Flamengo's female team. If we want to change
the reality of female soccer, we needed to start from
the base.
So, instead of sponsoring the biggest stars of Brazilian
soccer, Mercado Livre sponsored those who haven't even
started yet: all the young girls in Brazil.
We put up the Sponsorshe kit for sale at Mercado Livre
with bag, ball, squeeze and a boot voucher. Whoever bought
it, won the sponsorship of Mercado Livre.
Wearing the uniform with the logo, any girl can train
for free in any of the 45 Flamengo Schools spread
across Brazil.
︎︎︎
And today, after more than 2,000 kits have been sold,
our future players are training for the future all over Brazil
