The Itubaína brand, the glass bottle, the flavor guarana. Despite its novelty, Itubaína Guarana is a product that has already arrived surrounded of nostalgia. We took this to the launch campaign, playful and full of nostalgic references, from the soundtrack and characters of the film to the visuals inspired by cartoon.
Through the streets, we spread classic games like Word Search and our special version of Game of 77 mistakes to tell the news of the brand in an even more fun way.︎︎︎
