mellina fontoura ︎

creative director - AD

How many times have you searched for a celebrity’s body

online? 🔎 Exactly.


The female body is the most searched on the internet —

and the least studied by science.


That’s why Grupo Boticário launched the Women’s Research

Center, in partnership with Einstein Hospital. And on

International Women’s Day, we decided to show women’s

bodies the way they should be studied: through X-rays,

mammograms, and CT scans. This is #ResearchMyBody 🩻


🥇 Gold Lion - Sustainable Development Goals





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