For the first time ever, Wally (aka Waldo)
came to Brazil and was looking for a new place
here with the help of QuintoAndar, Brazil's
biggest real state agency.
Whoever found him hiding inside thousands
of QuintoAndar's houses and apartments, was
running for a year of free rent.
First, we started off with a teaser:
︎︎︎
came to Brazil and was looking for a new place
here with the help of QuintoAndar, Brazil's
biggest real state agency.
Whoever found him hiding inside thousands
of QuintoAndar's houses and apartments, was
running for a year of free rent.
First, we started off with a teaser:
︎︎︎
Afterwards, we followed Wally's arrival through some well-known places in the country. And little by little, we drop hints in content of the character visiting apartments by different cities. With the help of QuintoAndar's search filters, it made it easier to find Wally.︎︎︎
And just like that, we made the whole country
search for Wally and increased traffic on QuintoAndar's
platform in a fun and nolstagic way.
