LinkedIn is the world’s largest professional network — but for many women, it can still be a place of exclusion. In Brazil, only 7.6% of corporate employees are women over 40.
To expose this reality, Grupo Boticário decided to reframe one of LinkedIn’s most well-known symbols — the #OpenToWork badge — and turn it into a statement of resistance.
To expose this reality, Grupo Boticário decided to reframe one of LinkedIn’s most well-known symbols — the #OpenToWork badge — and turn it into a statement of resistance.
